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Which Brew Are You? Aldi launches Scottish Beer Festival with match-making quiz

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Supermarket chain Aldi has launched its summer Scottish Beer Festival with a quiz designed to help customers find the best craft beer to suit their personality.

Which Brew Are You asks people a few simple questions to identify their personality type, pairing each with a selection of drinks chosen by their expert tasters.

Aldi’s summer Scottish Beer Festival launches on Thursday July 29 across all 96 stores in Scotland and will showcase 30 unique craft beers from 14 of the best local craft breweries, with prices starting at just £1.49.

From fruity IPAs to crisp Lagers and hoppy Pale Ales, there promises to be something to suit every palate.

Graham Nicolson, Group Buying Director at Aldi Scotland, said: “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer during a rare spell of good weather.

“We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries. As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”

The four personas in the quiz are ‘Hipster’, ‘Strong, Mysterious Soul’, ‘The Cool Character’ and ‘The Adventure Seeker’.

For the ‘Hipster’, Aldi suggests Barney’s Beer’s Cranberry Margarita or Hidden Lane Brewery’s RS Raspberry Saison.

A ‘Cool Character’ would be likely to enjoy a simple Lager or Pilsner, such as Bellfield’s Bhoemian Pilsner or Genius Brewing’s Gen!us Craft Lager.

Meanwhile, for the ‘Adventure Seeker’ experts have picked out a Scottish crafted IPA or Pale Ale to round off the day, and customers can choose from a range of brews including Stewart Brewing’s Island Getaway, Loch Lomond Brewery’s Too Orangey For Crows, or Six° North’s Slipstream IPA.

Finally, Aldi’s ‘Strong, Mysterious Soul’ can choose from a range of stouts and ginger beers, including Loch Lomond Brewery’s Mocha Doodle DHU and Glasgow Beer Works Jaggery Imperial Stout.