ONE in five in women in Scotland have found themselves struggling to afford sanitary products.
This weekend, The Bloody Big Brunch is tackling period poverty and the stigma that comes with it by inviting attendees to donate tampons in return for a Bloody Mary.
Launching the same week as International Women’s Day, the first brunch will take place in Glasgow on Saturday 10th March. The idea will then pop up at different spots around the UK to get the conversation going.
All the pads and tampons received will be given to the Trussell Trust.
Those who can’t attend the events are encouraged to hold their own brunches at home, inviting family and friends and asking guests to donate to the Bloody Big Brunch’s JustGiving page.
The event has been created by WIRE, a creative agency, who wanted to put a spotlight on the issue.
Lee Beattie, Director of Wire, said: “Aunt Flo, the blob, on the rag – we all have our nicknames for that time of the month. But it’s time to remove the taboo of talking about periods so we can talk about period poverty.
“Taxed as a non-essential luxury item, the reality is that sanitary products should be a basic essential available to all women. So we’re using an actual luxury – brunching with a Bloody Mary in hand – to shine a light on this massive issue that lots of people – women and men – don’t know much about.
“Nobody should feel shame about menstruation, nor should they have to resort to uncomfortable substitutes or no sanitary products at all. By getting bloody talking over a Bloody Mary, we can start helping those in need – and putting pressure on the government for change.”
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