Hundreds of extra presents are being distributed to vulnerable families across Scotland this Christmas thanks to the STV Children’s Appeal.
For each gift donated by a staff member, the broadcaster pledged to match fund with a further £10 donation to the Appeal, which has raised over £3.5 million for vulnerable families in Scotland over the course of 2020.
Entertainment presenter Laura Boyd said: “It’s been the toughest of years for everyone, and the pressure of buying Christmas presents during such a difficult time just makes things that little bit more challenging.
“I’m pleased to be supporting the STV Children’s Appeal in its efforts to help ensure that no child wakes up to an empty stocking on Christmas morning this year.”
Laura’s colleague Polly Bartlett added: “One in four children live in poverty in Scotland, and that number is increasing due to the economic impact of Covid.
“We’re always blown away by the generosity of Scots in times of need and are so grateful to everyone who has donated to the STV Children’s Appeal this year.”
The STV Children’s Appeal continues to fundraise during this difficult time and would encourage anyone wishing to donate £5 to text HERO to 70507.
It has also made a free digital Christmas party pack available to download online, which provides Scots with ideas and materials for recreating the fun and togetherness of Christmas in a safe, virtual way.
Natalie Wright, STV Children’s Appeal Campaign Manager, said: “This year’s present drive at STV has had a record number of donations – it’s been incredible – and we just hope that we can bring some extra joy to children impacted by poverty this Christmas.
“We’d like to thank everyone who has donated to the Appeal this year. It truly is helping us to make a difference to those who need it most – now more than ever. We know no one is untouched by this pandemic, but if you are able to donate please text HERO to 70507 and we’ll make sure it goes to the most vulnerable in our society.”
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