Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

From power aisles to slow music, the 12 ‘tricks’ supermarkets are using to get us spending our cash

Supermarket shopping (Getty Images)
Supermarket shopping (Getty Images)

IT was recently revealed that Tesco was helping in the fight against obesity with what are known as “power aisles”.

The supermarket giant is putting healthier items on special offer in the large central aisle of their shops – where its biggest offers are usually placed.

Healthy eating campaigners are welcoming the move – but power aisles aren’t the only psychological trick supermarkets use.

Here are 12 other pieces of supermarket subterfuge deployed during your weekly shop…

The eyes have it

We only take in 1% of what we see in a store. Rather than eye level being ‘buy level’ we actually look 30% lower, more between waist and chest height. So the most cost-effective bargains are often outwith that area.

Colour codes

Two-thirds of what we focus on are colours and customers often read fewer than six words on an average shopping trip. So shops focus on the most iconic colours and shapes of packaging in prime spots.

Hello halo

Shops are well aware of the “halo effect” with the eye taking in the products immediately to the left and right of what we’re looking at. So they’ll place their own brands, not other makes, next to the top names.

Foursome real

The average shopper only knows the price of four items so shops know we won’t compute carefully targeted increases on much of our shop.

Musical daze

Consider sticking your favourite music on your headphones as you shop. Many stores play music that’s slower than the average heartbeat. That lulls you into spending more time at the store, which leads to spending almost one-third more.

Get fruity

Fresh produce like fruit and vegetables are often at the front of the shop as their bright colours put you in a good mood and inspire you to buy more.

Sticky End

Don’t be conned into thinking that what’s displayed at the end of an aisle is a good deal. Those areas are often sold to companies promoting a product which may not be the best value.

Label minded

We all know that yellow labels on items are to signify a special offer – except when they’re not. We’ve been trained to look for these deals so supermarkets often highlight some labels in a different colour – but there’s no price drop.

Slow down, spend more

Supermarkets want you to spend as long as possible in the shop, so immediately set about slowing you down. Ridges on the ground slow you down in store.

Your attention

Items marked with a theft warning immediately become more desirable. This was discovered after sales of Stella Artois went through the roof at a supermarket in England, all because the beer was marked with a security sign.

Checkout the space

The narrow space to fit your trolley at the checkout is deliberate. You’re looking at what you’re buying and could change your mind – but without the space to do a u-turn, you’re more likely to keep whatever you’ve had second thoughts about.

Magazines are the new chocolate

After years of complaints, there are now less chocolate bars at the checkout. They’ve instead been replaced by magazines – which are not only a possible last-minute impulse purchase, but distract you from an irritating wait.