When it comes to make-up and skincare, it’s easy to keep buying the same tried and tested products month after month, year after year – and if you do fancy a change, it’s difficult to know where to start.
Luckily, the new year means a new start, and we’ve recruited beauty expert Tia Roqaa to help you update your routine. Keep reading to discover the trends you’ll soon see popping up at beauty counters near you.
Have you ever struggled to find the right shade of foundation? Or perhaps you are sick of formulas that don’t match your skin? Well, there is good news as many brands are now adopting more inclusive values.
“From race to gender, identity to ability, the beauty scene is finally responding to our unique needs and we’re seeing certain brands becoming genuinely more inclusive – rather than just talking the talk,” explained Roqaa, who founded beauty subscription service Roccabox.
“At Roccabox, we champion and support this movement, having already worked with some beauty brands such as Jecca Blac – a gender-free make-up collection that’s truly authentic and innovative in its brand mission of inclusivity.”
With “clean beauty” becoming more and more popular, Roqaa believes waterless formulas will be one of the big trends going forward.
She explained: “Waterless products have the water removed to make them more sustainable. When there is water within a product it requires a preservative to prevent bacteria forming, so removing it from the formula makes for a cleaner product, and also reduces the need for plastic packaging, making it naturally more environmentally friendly. The result is a formula that is more potent as it’s undiluted, too.”
Say yes to self-care
Roqaa continued: “I also love the growing trend for ‘emo-beauty’ – or products that have an additional impact on our emotional wellbeing. It’s a beauty space with so much potential!”
Lovers of all things retro are in for a treat, as nostalgic trends from decades gone by are set to make a comeback.
“In 2022 we will see elements from different decades that favour high-octane glamour, look-at-me colour and playful looks,” said Roqaa. “For example, high-shine, plastic-looking, glossy lips – a look that borrowed from the ’90s, ’80s and disco ’70s – will be huge. Victoria Beckham does a great line in super-glossy clear lip gloss, as does Fenty Beauty.”
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