We may be three weeks into the New Year, but there’s no time like the present to make a change for the better – especially when it comes to your skincare and beauty routine.
Here, beauty expert Lisa de-la-Plain reveals the make-up trends and beauty brands to follow in the year ahead.
Keep it clean
With more and more people moving towards a vegan lifestyle, Lisa says The Clean Movement will see a big surge in the coming months.
She explained: “Cultural trends and a change in consumer mindset means more shoppers are seeking out products free from toxins and harmful ingredients.
“Brands are becoming more cautious about what they use in their formulas, with vegan, non-toxic and cruelty-free products taking centre stage.
“This year will also see more brands listing ingredients they don’t include. For example, Dermalogica’s Age Smart Phyto Nature Firming Serum. (£130) proudly lists itself as certified cruelty-free, gluten-free, vegan and formulated without artificial fragrances or colours.”
Lisa said: “Sustainability is key for today’s beauty buyers – shoppers not only want to know what’s in their products, but how they are made as well.
“We’ll see more brands follow the ‘plastic-free movement’ that’s helped shape big changes, including the ban on microbeads in 2018 and the imminent limit on plastic-stemmed cotton buds.
“We’ll soon see a rise in brands increasingly using recyclable and biodegradable packaging, and ensuring products are certified by the Forest Stewardship Council.”
Ever feel like your skincare routine just isn’t hitting the mark? Don’t worry, 2020 will see a move away from “one-size-fits-all” beauty.
“Bespoke, personalised beauty products are set to be one of the biggest trends in 2020,” explained Lisa.
“Brands and consumers alike are moving away from the traditional beauty ideology, and towards a more personalised approach, with companies now offering consumers the chance to create their own bespoke skincare or make-up kits with personalised hues.”
Lisa explained: “In 2020, the key ingredient to look out for is pineapple. Rich in vitamins C and E, known to brighten and even out skin tones, pineapple also acts as an antioxidant and prevents skin from pollution damage during the day.
“It’s also a gentle exfoliator and natural anti-inflammatory, helping to reduce redness and swelling when unwanted spots appear.”