Airbnb has revealed the top ten trending British seaside destinations in the UK, with Ayr ranking at number 10 after seeing a rise in Brits booking homes on the platform.
With many people around the UK opting for a holiday closer to home this summer, the nostalgic and simple pleasures of the Great British seaside holiday, fish and chips, rock-pooling and ice-creams, are making a comeback.
The top trending seaside destinations show that coastal areas are enjoying a revival; based on bookings in Ayr in July, there has been a 28% increase in Brits using Airbnb for the first time and hosts on Airbnb are providing accommodation that’s local, private and clean.
Airbnb’s top ten trending UK seaside destinations based on year on year booking growth between 12-18 July 2020:
1. Colwyn Bay
4. Bognor Regis
8. Southend on Sea
9. Great Yarmouth
As well as providing British holidaymakers with an opportunity to discover more than the big tourist hotspots this summer, hosts on Airbnb are creating valuable income streams for themselves and their communities.
Between 4 – 18 July alone, hosts on Airbnb in Ayr have cumulatively made almost £40,000.
To promote these rising staycation destinations, Airbnb teamed up with two UK-based artists to create a series of bespoke postcards to illustrate the top ten areas, including Ayr. The original collection of postcards will be available to download from the Airbnb website in celebration of the trending destinations.
In addition, artist Minnie Small from South-East London has designed five of the postcards in the series with an aim to inspire people to make the most of the beautiful seaside towns across the UK.
Patrick Robinson, Director of Public Policy at Airbnb said, “Airbnb is helping turn the Great British summer staycation into an economic boon for coastal communities. As more Brits explore and rediscover the UK’s stunning seaside towns, hosts are re-opening their doors to provide authentic and safe stays that escape the crowds, while boosting their earnings and reigniting local economies.”
Postcards for each of the top trending destinations are available to download here: https://news.airbnb.com/en-uk/postcards
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