The key for both sides is the female vote

Female voters are set to be the biggest battleground in the final weeks of the referendum campaign.

The Women For Independence group is launching a campaign targeting older female voters who are undecided or have said they are backing No. And the Better Together campaign has identified undecided female voters as its biggest chance of keeping its lead in the opinion polls.

Women For Independence has produced a leaflet catering for older women which will go out across Scotland and feature on the “Margo Mobile” a Yes vote battle bus named after the late independence stalwart, Margo MacDonald, which will be travelling around Scotland.

The group’s Kate Higgins explained: “We looked at the polling and it showed older women are more likely to vote No so we want to take this head on and speak to, but more importantly, listen to, older women, and find out what their concerns are.

“Older women know, especially with something like pensions, they haven’t got a good deal out of Westminster.”

Blair McDougall, chief executive of Better Together, said: “Our focus is still very much on the undecided voters, and particularly female voters.

“They are a huge voting block in their own right but they also have a big influence in their families and communities.

“They are more likely to be the one picking up the phone to their social networks and it is this influence which will be crucial with undecided voters.”