David Cameron puts trust at the centre of his election campaign

David Cameron has put his own character at the heart of the election battle, insisting voters should back Ed Miliband if they don’t “trust” him to deliver tax cuts.

Unveiling plans for a five-year legal “lock” on income tax, VAT, and national insurance rates, the Prime Minister said people should opt for “the other guy” if they did not believe he would keep his word.

He insisted hardworking people had “paid enough” and the recovering economy meant the Government could help them.

“Why can I make this pledge? Because I’ve seen the books. I know what needs to be done without reaching into the wallets of hard-working people and taking their money,” Mr Cameron told an audience at offices in Coleshill, Warwickshire.

“So I make this pledge. We will legislate within 100 days to say these taxes can’t go up.

“Here’s the choice. You get me, you get that guarantee about taxes. You get Ed Miliband and you’ve got someone who attacked every single spending reduction and saving that we had to make …

“That’s the choice. I say working people in this country have paid enough tax.”

Mr Cameron denied that he was having to promise to enshrine his pledges in legislation because people did not have faith that they would be kept.

He asked voters to consider “who do you trust?”.

“If you trust me, vote for me,” he said. “If you don’t, vote for the other guy and take a risk. It is your choice.”