Kevin Bridges renames his company ‘Hoose Rice’ after his favourite joke

One of Scotland’s best loved comedians has renamed his personal company to ‘Hoose Rice’ after one of his most iconic stand-up jokes.

Kevin Bridges’ firm was previously called El Tiburon – Spanish for ‘The Shark’ – but has now been changed to Hoose Rice Productions Limited, as reported by the Daily Record.

The company channels the earnings of the 32-year-old star, who has sky-rocketed to fame and fortune after a number of sellout tours.

The ‘Hoose Rice’ routine involves Bridges telling a story about staying at a friend’s house one night when he was 10. To his shock, he discovers that his friend’s parents boil their own rice when ordering a Chinese takeaway and thereafter calls his pal ‘Hoose Rice.’

Documents registered with Companies House this week revealed the name change.

As well as touring, DVDs and TV shows, the comic has earned cash through selling his own-branded merchandise and his autobiography – We Need to Talk About Kevin Bridges.

In 2014, he had his name officially registered as a trademark and is cited as having a net-worth of £6 million.

But it’s not all been plain sailing for the Clydebank-born comedian.

Last year, Bridges revealed he almost quit comedy after suffering from a burnout.

The comedian said he was in a “dark place” after completing a mammoth tour and splitting from his long-term partner.

He told the Guardian, “I was just burned out. And I had nothing else going on in my life.

“I’d split up with my ex and I was just doing the gigs and coming back home to an empty house.

“I just thought: ‘Right, maybe this is the end. It’s been a great 11 years.’”