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Diet Coke launch limited-edition pink cans to support breast cancer charities

The new Diet Coke can
The new Diet Coke can

Diet Coke is to release limited-edition pink cans to mark the start of Breast Cancer Awareness month.

In celebration of its long-standing support of Asda’s Tickled Pink campaign, special packs of cans will be available to buy in the store’s branches nationwide.

Ten pink cans hidden at random inside the packs will be worth £1,000 each to those lucky enough to find them.

Asda’s Tickled Pink campaign has raised over £64m to date and supports the work of the UK’s leading breast cancer charity, Breast Cancer Care and Breast Cancer Now.

This year, to continue the brand’s long-standing support of the charitable initiative, Diet Coke will donate 10% of the limited-edition 250ml pack’s sales to Tickled Pink.

Tuuli Turunen, Marketing Manager for Diet Coke Great Britain, said: “Continuing our longstanding relationship, we’re really pleased to support the brilliant work of Asda’s Tickled Pink campaign again this year.

“Whether you are keen to win £1,000 or get your hands on a limited-edition pink Diet Coke can, we hope to raise further awareness of the wonderful charity and make this year even bigger and better.”