Domestic tourists to and from Scotland are helping to boost the number of “staycations” being taken around the Britain, according to a new report.
The Great British Staycation also suggests millennials are the most likely age group to holiday in the UK this year, with more than half (52%) of 25-34 year olds more likely to do so than in 2018.
It surveyed more than 2,000 UK holidaymakers and 500 leisure and hospitality business leaders and found a 29% increase in Scots planning to spend more time on holiday in Britain.
Some 69% of Scots are choosing to visit somewhere else in their home country as opposed to the rest of the UK, with the next likely area the north-east of England (32%).
For the UK as a whole, Scotland was deemed the second best destination for a staycation with 22%, with the south-west of England being named the top region (31%).
Malcolm Roughead, chief executive of VisitScotland, said: “Domestic tourism is a huge market for Scotland with 80% of all over-night visitor trips from UK travellers.
“We’re delighted that so many UK holidaymakers say they are planning a staycation in Scotland this year to explore the awe-inspiring landscapes, amazing attractions and fascinating history and heritage which can be found on their doorstep.
“It is testament to the continued investment by the Scottish tourism industry in crafting world class experiences that embrace innovation and the changing demands of visitors.”
The report indicated 52% of Scottish businesses have enjoyed an increase in domestic tourism since 2017, with 42% saying bookings were being made further in advance.
Edinburgh Castle, the National Museum of Scotland and the country’s large array of whisky distilleries have been highlighted as popular attractions.
Jamie Grant, Barclays Corporate Banking managing director, said: “It’s very encouraging to see that domestic tourism is thriving in Scotland.
“The top-quality services provided by our hotels, restaurants, resorts and leisure providers are helping the British public enjoy great experiences without having to travel too far.
“This is true for all ages, but it’s particularly pleasing that our study found younger people are being drawn to UK holidays.
“Operators will have to continue to adapt and invest in cutting edge technology to ensure that this trend persists, while at the same time finding innovative ways to appeal to all age groups wanting to enjoy the attraction of a warm Scottish welcome.”