Liverpool FC have won a multimillion-pound battle with New Balance as a High Court judge ruled the company could not match Nike’s rival offer to use “superstar athletes and influencers” in marketing campaigns.
Liverpool FC have won a High Court battle over a multimillion-pound sponsorship deal with American sportswear giant New Balance.
Keen runner Rab Duffy was left chasing his tail after ordering a pair of trainers that never turned up.
SPORTSWEAR giant Nike has teased its first self-lacing basketball trainers, which the company has suggested will be controllable from a smartphone.
Two swooshes in the final but three stripes win the World Cup: Adidas beat Nike to the tournament’s richest prize
IT has been billed as the Nike World Cup Final but rival Adidas is poised to be the real winners of the big-money tournament.