Until it does, there is no hope of the SPL finding a sponsor to replace Clydesdale Bank, currently in the last few weeks of its six-season investment.
The Australian-owned financial institution announced 18 months ago it wouldn’t be renewing its contract.
But with all the internal strife surrounding the Scottish game, it’s not surprising the SPL is still seeking a successor.
It’s less than 16 weeks until the start of next season, yet nobody knows how many Leagues there will be, never mind their size.
The SPL’s insistence on its ludicrous splits continues to haunt them.
They knew before 5pm last Saturday which clubs qualified for the top and bottom six this season.
Yet it took them three full days to come up with dates for the remaining fixtures.
Even then, they made the monumental blunder of allowing Celtic the distinct possibility of winning the title without kicking another ball.
What does that tell potential sponsors about maximising exposure of the product?
Why did the SPL not pair Celtic against the only side that can catch them, Motherwell, first time up?
Instead the Fir Park club play Dundee United next Friday.
Unless they win, Celtic’s Sunday game against Inverness Caley Thistle will be totally meaningless.
If the SPL’s favoured 12-12-18 formation is voted through for next season, imagine how long it will take the fixture makers to come up with their answers when the top two leagues split into three divisions of eight.
I’ve said it often, but make no apology for saying it again.
Give the fans what they want a top division with a minimum of 16 clubs.
You only have to look at the size of the crowd that turned up at Firhill last Wednesday for the clash of the top two teams in the First Division.
Nearly 9,000 crowded in to watch Partick Thistle play Morton, causing the start to be delayed 15 minutes.
That proves there is still a strong interest outwith the SPL from traditional football outposts.
Instead of isolating Thistle, Morton, Raith Rovers, Falkirk and especially beleaguered Dunfermline, we should be searching for ways to include them at the top table.
To say nothing of ensuring Rangers return as quickly as possible.
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