The reviews for multi-million dollar blockbuster Batman v Superman: Dawn Of Justice came in and the results were mixed, to say the least.
Some people loved it, while others thought it was a big pile of kryptonite.
So obviously people listened to the critics who gave it a Batman-style beating, and stayed away in their droves, right?
Not a bit of it.
Despite some sniffy reviews Batman v Superman made the biggest ever worldwide opening box office in the superhero genre.
It made something like £350 million. Inside a week. And it’s still going.
Director Zack Snyder, who spent £175 million to film this all-star comic book punch-up will be breathing a big sigh of relief.
The studio wanted a franchise to rival the runaway success of the widely-praised Marvel films, and this means we’re now going to get more from Batman, Superman and the rest of their super-friends.
Next up is Wonder Woman, starring the gorgeous Israeli actress Gal Gadot.
She almost steals the show from the Man of Steel and the Dark Knight by simply looking stunning.
It takes me back to watching Lynda Carter’s excellent Wonder Woman TV series who, with the help of a star-spangled bodice, kept teenage boys (and their dads) in front of the telly for 45 minutes each week back in the 70s.
I noticed she, Henry Cavill and Ben Affleck were on Graham Norton last week. Ben told the story about how he borrowed the Batsuit for his son’s birthday party.
Of course fans of this column (both of you) will remember I told that story here all the way back in December.
Ben’s role as the Caped Crusader has been widely praised, I thought he was fantastic as an older and very grim Batman.
He had the right jaw for the part – squarer than Mr Square eating a packet of Squares crisps in George Square.
As a matter of fact, Henry Cavill had the superhero-style heroic jaw too. When they started fighting it was like watching two spades locked in mortal combat.
If the movie proves anything it’s that if you’re not a fan of the superhero genre . . . well, tough!
Movies like this seem to be bankers at the box office – the profits arrive faster than a speeding bullet. Instead of Man of Steel, maybe it should be Man of Gold?
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