A Scottish butcher has launched a hunt the haggis competition with a spectacular parody of a classic thriller.
Simon Howie launched the short film today on Facebook, a parody of Steven Spielberg’s 1975 film Jaws.
This year’s effort is a sequel, building upon the success of last year’s Burns video which sees the main character, a rather eccentric haggis hunter, divulge his love of hunting the mythical creature.
The success of the film contributed to a record year of haggis sales for Simon Howie, with almost 1.5m people across the UK enjoying their haggis for Burns Night celebrations.
Simon Howie said: “We had great fun with last year’s video for Burns Night and its Scottish humour really hit a note with our customers.
“January 2017 was our biggest ever Burns period and we felt compelled to create another fun film to share with friends and families up and down the country.
“It’s a tongue-in-cheek celebration of our national dish, which is rapidly growing in popularity south of the border too. I’m sure everyone will be keen to see what our fearless haggis hunter gets up to next!”
To be in with a chance of winning the £500 prize, viewers have to pick the grid reference in which they think the haggis is lurking.