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Virgin Trains stop stocking Daily Mail, saying newspaper ‘not compatible’ with brand

Virgin Trains (Getty Images/iStock)
Virgin Trains (Getty Images/iStock)

VIRGIN TRAINS has decided to stop stocking the Daily Mail, saying the newspaper is ‘not compatible’ with its brand.

A statement from the transport company says ‘considerable concern’ had been raised about the newspaper’s editorial line on immigration and LGBTI issues.

It says: “Different viewpoints are often valuable, and it’s certainly true that we choose to take our news from different sources depending on our view of the world.

“Thousands of people choose to read the Daily Mail every day. But they will no longer be reading it courtesy of VT (Virgin Trains). There’s been considerable concern raised by colleagues about the Mail’s editorial position on issues such as immigration, LGBT rights, and unemployment. We’ve decided that this paper is not compatible with the VT brand and our beliefs. We won’t be stocking the Daily Mail for sale or as a giveaway.

“We regularly review the products we have on sale for customers onboard our trains, and after listening to feedback from our people we have decided that we will no longer stock copies of the Daily Mail on services on our west coast route.”

The news follows a similar move by stationery company Paperchase, who ended their commercial relationship with the Daily Mail after complaints from readers over an advertising campaign.

An online activist group. Stop Funding Hate, encourage people to write to brands and ask them to discontinue associations with the Daily Mail.

Reacting to the news, Nigel Farage took to Twitter and said:

“We are heading in a worrying direction. Banning things because you don’t like them solves nothing.”

Virgin Trains is a separate company from Virgin Trains East Coast.

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