In 1877, the humble yet magical combination of strawberries and cream was served up at the very first Wimbledon tournament, which saw just 200 spectators turn up to watch the games.
Fast forward 142 years and Wimbledon is now the biggest fortnight in tennis, with a cumulative reach of 26 million viewers tuning in to watch in 2018.
And as the tournament has grown, so too has its perfect accompaniment – the now iconic strawberries and cream.
Wimbledon consumes more than 23 tonnes of strawberries and 7,000 litres of cream every year, with millions more recreating the signature dessert at home.
To celebrate, Elmlea has teamed up with three famous faces to serve up a fun new series of tennis-inspired strawberries and cream recipes.
This year, the tradition has been given a fun new face as tennis favourite, Judy Murray, TV star Jamie Laing and Radio DJ, Roman Kemp have teamed up with Elmlea to call on Brits to #DoMoreThanPour.
The #DoMoreThanPour recipe series sees each celebrity take on a unique recipe challenge in a tutorial-based video, set to help people at home create strawberry and cream showstoppers that take the much-loved tennis tradition to the next level.
The tasty treats on show include including a deliciously creamy no-bake cheesecake, a tasty strawberry, goats’ cheese and balsamic pizza, and a twist on a classic Eton mess.
Commenting on her recipe Judy Murray said: “The classic combination of strawberries and cream is one of my favourite things about summer and the grass tennis season, but there is always room to be more creative in the kitchen as well as on the court, and that’s where my no-bake cheesecake comes in.
“With its creamy taste and velvety texture, it’s an absolute winner with my family.”
The celebrity trio will go head to head as Wimbledon approaches, showcasing their skills in the kitchen and asking viewers to get involved by voting for their favourite summer serve on social media, using dedicated hashtags.
Jamie Laing said: “#DoMoreThanPour is about combining two great British passions – tennis and cooking.
“For me, it is about having the right ingredients in the fridge to experiment, try something new and create delicious dishes that bring people together.
“A surprisingly different dish, my strawberries and cream pizza does exactly that!”
Radio host, Roman Kemp said:“From mixing tracks to mixing bowls! What this challenge has shown me is that you can create something truly special with the simplest of ingredients. If I can #DoMoreThanPour and create a truly mouth-watering Eton mess, anyone can.”
To vote for your favourite celebrity serve, use the hashtags #TeamJudy, #TeamJamie, #TeamRoman and #DoMoreThanPour.