A new campaign has been launched by an Edinburgh spa to help support the beauty industry.
Taking inspiration from the government’s Eat Out to Help Out initiative, which saw over 64 million meals claimed, PURE Spa & Beauty has launched the nationwide Treat Out to Help Out scheme in a bid to encourage customers to return to spas and salons.
The campaign launched today, with any spas and salons who join the scheme offering £10 off any treatment £50 and over, Monday to Wednesday until 30 September.
Covid-19 is estimated to have cost small businesses in the beauty industry £9,282 each on average in lost work, earnings and loan repayments, according to a survey from Simply Business.
A third of the 411 hair and beauty business owners surveyed said they are also at risk of permanently closing, while two out of five owners are concerned about the future of their business.
Founder and CEO of Pure Spa, Becky Woodhouse said: “The spas and salons that join in will be funding the £10 discount themselves as an investment and we hope customers will be equally as generous and return to their regular spa and beauty treats to help support our industry through reopening.
“Treat Out to Help Out has had an amazing response so far, we’ve already had loads of spa and salon managers and owners downloading the campaign materials.
“Ultimately, we hope the public will get behind our campaign and support their local spa or salon and come back for their regular treatments.”
Find out more about the scheme here: shop.purespauk.com/treat-out-to-help-out
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