Sustainability is the order of the day – and when we’re applying it to so many areas of life, perhaps we should incorporate it into our beauty routine, too.
Vicki Engsall, co-founder of The Jojoba Company, says sustainability has been in the brand’s DNA since the firm was born 13 years ago thanks to its hero ingredient, Jojoba, which is sustainably grown.
But we should try to be kind to the planet every day in everything we do.
Make a few tweaks
“We understand that the path toward sustainability isn’t always quick and easy and that sometimes it feels like we can’t make much of a difference to the world on our own. However, that’s not true!” Engsall said.
“There are a few tweaks you can make to your everyday beauty routine to make it as sustainable as possible.”
Get a routine
Engsall says purchasing products with recyclable packaging is a great start, from paper and cardboard to plastic and even glass bottles.
“Once you’re finished using your product, you can wash the glass bottle and use it as decor – perhaps as a small vase for flowers,” she said.
“My next tip is to ensure you’re using up all of your products.
“While it’s exciting to try lots of new serums, creams and moisturisers, it’s important to ensure you’re regularly using a few products in the same routine.
“This is not only a good sustainability tip, but a good tip for your skin as well.
“You don’t want to change up your skincare routine with too many different products as this will lessen the effectiveness.”
Pick a brand
Finally, Engsall suggests looking for brands that focus on sustainability.
“Starting with our super sustainable plant, we are taking steps on our farm to ensure we leave the soil in a better condition than when we first started growing our jojoba,” she said.
“Some sustainable practices we undertake include upcycling waste from the farm, like the bean husks that we mill into a fine exfoliant for face and body, or producing biodegradable packaging, which is what our Jojoba Bean Natural Exfoliant is packaged in.
“Any step toward sustainability is a good one. Let’s take better care of the earth together, one small step at a time!”
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