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Has Scotland fallen out of love with Valentine’s Day?

Valentine's Day
Valentines Day (iStock)

A recent Yougov poll has shown that Scots’ feelings towards the 14th of February might be indifferent at best.

While it’s hard to nip to the shops without passing dozens of bouquets of roses and cut-price chocolates, it looks like many Scottish folk aren’t buying into all the Valentine’s fuss.

When asked about their opinion of Valentine’s Day, 54% of people said they ‘neither liked nor disliked’ the day of romance, whereas just 3% said they loved it.

Of those who have partners, 45% said they definitely wouldn’t be doing anything for Valentine’s Day.

When asked: ‘Which one, if any, of the following best describes your plans for Valentine’s Day this year?’ 67% chose the option: ‘I do not have a date for Valentine’s Day, and I don’t want one.’

It might be the constant ads and marketing campaigns that put people off – as 58% of Scots said they ‘strongly agreed’ that Valentine’s Day had become ‘too commercial’.

A measly 4% of people said they ‘strongly agreed’ that Valentine’s Day is a ‘beautiful tradition.’

As well as showing there’s a lack of love for Valentine’s, the poll also revealed that 28% of respondents had only said ‘I love you’ to one romantic partner, while a majority of 37% had had only one long-term relationship.

 

What do you think? Do you have big Valentine’s plans, or is today just another day? Head to our Facebook or Twitter pages and join the conversation.

Click here to see the full results from the survey.