SCOTTISH whisky distiller Loch Lomond Group have agreed a five-year partnership with golf championship The Open.
The company’s range of single malts will become ‘The Spirit of the Open’.
The prestigious sporting event is broadcast to 600 million households in nearly 200 countries around the world.
The new deal will see Loch Lomond Whiskies creating a variety of limited editions, aimed at both golf fans and whisky aficionados alike.
Founded in 1814, Loch Lomond Whiskies can trace its roots back to the Littlemill distillery, which was established in 1772 and is thought to be one of the oldest in the world.
The current malt and grain distilleries on the banks of Loch Lomond were built in the 1960s and are among only a few in the industry to maintain an onsite cooperage.
Colin Matthews, CEO of Loch Lomond Group, said it makes sense for two of Scotland’s loves – whisky and golf – to go hand-in-hand.
He explained: “There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world.
“There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.”
Muriel Raguenaud, Marketing Director at Loch Lomond Group, said: “Becoming the official ‘Spirit of The Open’ provides us with an unrivalled opportunity to build on our ever-growing international presence and position Loch Lomond Whiskies as a world class distiller producing some of the industry’s finest, most exciting and unique single malts.”
The five-year partnership period includes the playing of the landmark 150th Open in 2021 at St Andrews, the home of golf.
The 147th Open takes place at Carnoustie from 15-22 July 2018.
To find out more about Loch Lomond Group visit www.lochlomondgroup.com.