Whisky-lovers have been given a first glimpse of Johnnie Walker’s new Edinburgh visitors experience, due to open on Princes Street next summer.
The attraction will feature rooftop bars, private dining areas, modern sensory tasting rooms, personalised tour and tasting experiences, and live performance areas.
The interior of the landmark building, which has been undergoing transformation work over the past 18 months, has so far been a closely-guarded secret.
But newly released renderings show how a number of key features will look when the centre opens its doors in 2021.
Areas of the new-look building include The 1820 cocktail bar and outdoor terrace, which will serve morning coffee, meals and refreshments throughout the day or a beautifully crafted cocktail in the evening.
The rooftop bar will have stunning views over the capital’s skyline, including the world famous castle.
Also at rooftop level, The Explorers’ Bothy whisky bar will stock over 150 rare bottles and one-of-a-kind cask editions.
A flexible area, the Johnnie Walker Label Studio, will host a variety of live events and performances.
Barbara Smith, Managing Director of Diageo’s Brand Homes across Scotland, said: “We are delighted to be able to offer people a first small taste of what is to come at Johnnie Walker Princes Street.
“As well as building a whisky visitor experience like no other, we are also creating incredible hospitality and events spaces that will become a landmark destination for people from Edinburgh, Scotland and visitors from around the world.”
The images released today offer just a small preview glimpse of Johnnie Walker Princes Street’s eight-story attraction.
Still to be revealed in the future are spaces for the participatory whisky tours and tastings that will immerse guests in the flavours and magic of Johnnie Walker and Scotch Whisky.
The Johnnie Walker Princes Street visitor attraction is part of leading drinks company Diageo’s £185m investment into the transformation of its Scotch whisky tourism.
The investment has already seen the revamp of Glenkinchie Distillery, the Lowland Home of Johnnie Walker, and will see further investment into the remainder of Diageo’s 11 Scotch whisky brand homes as well as the revival of lost distilleries Port Ellen and Brora.
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