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Beauty Boss: Create the perfect lashes and you’ll have a flutter that flatters

© SYSTEMKatie Godfrey.
Katie Godfrey.

Long, luscious lashes are certainly on trend. But if you’re not blessed with them naturally, styling can help.

Katie Godfrey, founder of beauty training and product company KG Professional and top UK lash expert, said: “Lashes are one of the main features of someone’s face and, with the correct lash styling, you can open up someone’s eyes or even completely change their eye shape.”

Acording to Katie, lash extensions are hugely popular at the moment.

“Everyone is coming out of lockdown and wanting to be pampered and to feel girly and confident again,” she explained.

“With so much focus on the eye area during the pandemic and wearing masks more often during our daily lives, the eye area has been and will continue to be a focal point.”

The long way

Lash extensions are very clever at opening up the eyes.

“Your lash artist can achieve this by using the correct curl, style and length of lashes,” said Katie. “Having longer lengths in the centre of the eye and a stronger curl of lash extensions would create a more open, ‘awake’ look.

“However, if lash extensions are applied too long, this can make your eyes droop down and give the opposite effect.”

Purrfect shaping

The “cat eye” look – with longer lashes at either end – is by far the most popular look in Katie’s experience. However, the expert claims it can be a difficult one to pull off.

“This style doesn’t suit a lot of people,” she said. “For example, if you have a slightly downward eye shape, a cat style is going to enhance this.

“It is better to go shorter at the ends as this will lift the natural eye shape and open the eyes.”

Hello hybrid

Katie is delighted business is booming since lockdown eased and says “hybrid” lashes a look made famous by Kim Kardashian, are popular.

“We are seeing more and more bookings for ‘hybrid’ lashes – a mix of classic lash extensions and Russian volume, giving that wispy look.”

Suits you

The most important thing is to have a consultation to make sure you get the look you are after – and it will suit you and your eye shape.

“Lash artists have an array of lengths, thicknesses and curls in their lash collections and should be highly trained to create a truly bespoke look that is unique to you and enhances your best features,” said Katie.

“Most importantly, find a salon or lash artist which is qualified and reputable. You can visit kgprofessional.com and go to our lash finder to see if there is any lash artist or salon in your area that has trained with us.”