Scotland’s international crime writing festival attracted a record 27,000 people this year, after going online for the first time due to the coronavirus.
The Bloody Scotland festival, usually held in Stirling, featured leading authors including Ian Rankin, Val McDermid, Ann Cleeves, Chris Brookmyre and Lee Child.
Organisers confirmed the three-day virtual festival attracted nearly three times the record 10,000 who attended in person in 2019.
The event also “went global”, with authors discussing their work in five continents and audiences logging in from more than 20 countries around the world.
Bob McDevitt, Bloody Scotland’s director, said the success of this year’s virtual festival had inspired a rethink of the traditional format to combine live and online content in future.
He said: “We not only retained our loyal base but attracted a new audience.”
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