Long gone are the days when women did a DIY job on their eyebrows, overplucking and having to pencil them back in.
Nowadays, beautifully thick, full brows are the trend.
But how do you get them? The answer is simple – leave it to the professionals.
Brow bars and products have become make-up bag must-haves – but how do we know what our brow style should be?
Jenna McKewan, beauty services manager at Superdrug stores, reveals how to raise a brow to the perfect arch…
Less is more
Last year was all about the “perfect” brow, with customers wanting to achieve a microblade look through tinting, shaping and using cosmetic products.
But 2019 is already seeing the desire for a different look.
“Our therapists say customers are now requesting a more natural, less made-up look so that they can have effortless brows,” says Jenna.
“A lot of customers just want a tidy and a tint – very much ‘I woke up like this’ vibes.”
Professional therapists are the perfect people with whom to trust your brows. In a bid to avoid DIY disasters, it’s better to leave your brows in the hands of the experts.
“We mainly use threading in our stores, which is a quick and natural way to remove hair, and for brows it provides a very clean, precise line,” says Jenna.
“We also offer waxing and tinting. In the long term, it means maintenance is easier. By visiting a brow bar you can leave the tweezers alone, just pop in every two to four weeks and you’ll never have to pluck again.”
The shelves of beauty shops are stacked with an array of brow products – from pencils, pomade and powder to wax, liquid and gel.
But Jenna says that most brands will have one to suit your preferences and beauty regime.
“You can also find a variety of tools to help you tame and define your brows from brushes, combs, spoolies and stencils to at home brow tint/tattoo kits,” adds Jenna.
“We find brow shape and colour is very specific to the customer. Most know what they want, but we provide a consultation if they are unsure.
“Natural arches are in, working with the shape that your brow naturally follows is usually the best advice.”
Brows do change as we age, but it is different for everyone as everyone ages differently. The most common effects of age on our brows are – thinning brows towards the outer ends, more sparse brows, and grey hairs.
“It just goes to show that we are all different,” says Jenna. “But regardless of how your brows age, there will be a treatment out there for you.”