NEW research has revealed the startling price difference across the UK when it comes to pizza.
Customers buying the same pizza from the same restaurant chain might expect to pay the same amount in every store across the country, but the price of identical pizzas varies by as much as £4 – or a third – depending on where you are.
The research analysed the prices of large margherita pizzas across four of the biggest chains in a selection of 19 UK cities and found that Papa Johns had the greatest price difference.
Despite identical sizes, toppings and crusts, the American restaurant franchise listed significant price hikes between stores in the north and the south.
The £15.99 price listed for the large original cheese and tomato pizza in both Surrey and London is 33% more expensive than the £11.99 version in Merseyside.
Of the cities analysed by Casino Promo Code, the cheapest order from a Dominos was found to be in Hull (£12.99) with multiple London and Surrey stores charging 23% more for the same size margherita pizza (£15.99).
With a large pizza available for as little as £13.95 in a Cambridge Pizza Hut, the chain was found to be charging London customers an extra £1.90 for the same order – representing a 14% increase.
Pizza Express had the smallest price differences, but Londoners were still being charged 11% more than the £8.70 that customers in Aberdeen, Derby, Glasgow, Stoke, Swansea and Worcestershire were being asked to fork out.
Looking across all four chains in the 19 cities, Cardiff was home to the cheapest pizza, with an average cost of £11.83, compared to £13.84 in Surrey – representing an increase of 17%.
On average, the cheapest cities to get a large margherita pizza from the four chains are:
- Cardiff: average price of £11.83
- Hull: £12.30
- Colchester: £12.57
On average, the most expensive cities to get a large margherita pizza from the four chains are:
- Surrey: average price of £13.85
- London: £13.81
- Birmingham: £13.20
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