Volvo has said it will limit the top speed of its new cars at 180kph (112mph) from next year because “too many people get seriously injured or even killed because of excessive speeding”.
Chief executive Hakan Samuelsson said: “While a speed limitation is not a cure-all, it’s worth doing if we can even save one life.”
He added there are two other major causes of traffic fatalities — intoxication and distraction.
Ahead of #GIMSSWISS we are sending a strong signal about the dangers of speeding by limiting the top speed on all Volvo cars. Should car makers have the right, or even the obligation, to use technology to influence driver behaviour? #StandForSafety
— Volvo Cars (@volvocars) March 4, 2019
The company cited figures from the US government’s highway safety agency showing that 25% of traffic fatalities in 2017 were caused by speeding.
Volvo Cars is based in Gothenburg, Sweden, but is owned by China’s Geely holding company.
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